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Why you should consider online marketing...

Here at Wubbleyou, we like to keep our customers up to date with the latest news from Wubbleyou HQ, new technologies available and also articles on current IT related stories. If it’s happening on the world wide web, we’re probably blogging about it!

Why you should consider online marketing...

Now is the best time to do some online marketing if you haven't yet started. Whether you start on social media, email marketing or any other service that is helps increase your online activity. They all play a huge role and certainly add great benefits, however, if they are done incorrectly, they can damage your reputation.

To keep up to date with this method of advertisement and getting your name out there, you need to create a strong foundation and plan. You need to start with something that will catch the attention of your potential audience as well as re-engaging with current clients.

What sort of online marketing can you do?

People may assume that when people mention online marketing, all you need is social media, right? Social media certainly plays its role, as it can be a useful way of connecting with your audience and it can make a huge difference to your company if you manage to interact directly with your audience.

However, don't forget there are many more ways to target those that are following you and don’t have to solely rely on social media.

We’re going to go through some of the most crucial marketing services we put in our online marketing packages. So, hold on tight and by the end of the article - you should be able to see what services could benefit your company!

Let’s start with Social Media 

Firstly, social media has changed the way we work online. It's probably the case that the majority of your target audience are already using at least one of them. Our aim is to find a way to get hold of their attention so that we could tell them about the products and services you sell. 

Many companies already using social media can give you an idea of how different companies approach their social media advertising. This may be easier said than done, but thinking outside the box and producing unique content are what get the best results - A quick example of how other companies have used social media is over at #Hashtag campaigns.  

By interacting with your audience, you can increase your audience numbers tremendously. We've covered in our previous article how social media makes an impact on your business. We would recommend you take a look as it will get you started thinking about how social media can benefit your in online marketing.

Still not got a website in 2017? It may be the time to get a website!

A Website is another major factor that needs to be in place if you want your audience to know more about your company. 

Having a social media account for your company is just a stepping stone when it comes to online marketing. We all want to attract a bigger audience, right? After all, having a larger audience increases your chances of finding potential customers.

This is where the following topics would start becoming something you need to consider starting. 

Content / SEO Editing/Implementation - The nitty gritty 

Everyone wants to be on page 1 of search listings of Google - it doesn’t just happen overnight unfortunately! Depending on what search topic you need to focus on, you need to focus on keywords that help search engines find you for relevant content. 

If you’ve got a WordPress website, there are many plugins that can help you, however, one plugin we would recommend is looking at Yoast SEO. The plugin helps you understand how SEO works and notifies you if any of your content needs improving. This is a great way to get started with search engine optimisation, but there are plenty of other factors that play an important role. This includes the likes of good content. One of our favourite phrases at Wubbleyou, is "content is key". When it comes to Google, that is certainly the case. If you have well written content, with a well structured website, providing a great resource for audiences, then you stand a much better chance of being found for related keywords. 

Blog / Articles - Time to start typing 

When it comes to blogs/articles, it can be a daunting and at the same time a unique experience. However, to help with SEO, it's a vital part that needs to be included in any marketing plan. 

Through blog posts, your readers are taken on a journey of what you have produced and it gives you a chance to share your knowledge with your audience. With quality content writing more users will be attracted to your website. 

When it comes to choosing the topic, you could have a quick glance on this tool. It shows you the statistics of what getting searched the most currently on Google. With quality content blogs, you’ll get backlinks from other websites/users/businesses that will be seen by search engines which will work in your favour building a virtual picture of your business. 

At times you may be struggling to come up with topics you should cover, so what we'd recommend you do is to check out what others are doing and build your process from that. If you feel that you have a piece of insight that the audience might want to see or read, get it blogged and you never know how wide the blog could spread. 

We’ve released an article helping those who love to write blog posts, so if you’re in need of some tips or a general guide, give this a read.  

Design - Fanciness is what pleases the audience  

Online marketing does not only focus on content, visuals play a large role. Less so for the likes of SEO, however, in the eyes of your audience, a well designed version of a website or advert will always prevail over a badly designed alternative. 

You may have added the perfect content, but you're still using a website from the early 2000s, users may choose to not read on due to design not either following the new trends or having a lack of focus on updating.  

There are new design trends being developed on a daily basis, meaning keeping updated on what’s new can be a daunting task! However, it’s crucial you know whats current and if you are looking to stay updated, we’ve got your back. Take a look at this

Tell your audience “what’s up” via newsletters 

When it comes to building a relationship with your audience, newsletters can play a great role.  

Newsletters allow you to send specific messages or updates on upcoming events to a selection of your audience. We use them to look for clients with new potential audience, but we also need ways to interact with our current audience and clients.  

People can forget your company in a matter of weeks. There is so much choice these days that you need to stay at the forefront of the minds of your audience. For example, we’ll use one company to purchase an item and then if we don’t use them after a week or a month, we probably won’t go back unless somehow we find out they have a sale.  

To prevent this from happening, it's important to create a schedule for newsletters, so people know when to expect your next one. If the person has bought from you in the past, they already have an interest in you so it's the simplest way to get back in front of them on their email client.
 

MailChimp / ActiveCampaign 

Managing newsletters has never been easier than it is now, with many great tools out there that provide quality features which allow you to simply keep track of your emails with a simple click of a button. 

As we recommend and develop newsletters for clients, we would advise you to have a look at either MailChimp or ActiveCampaign. If you want to know more about these great services, get in touch with us and we can provide you with some great insight on what would be best suited for your business. 

We’ve covered these tools in one of our previous articles (worth a read if you would like to know more about these as they are something to try!)  

Benefits of online marketing 

When it comes to online marketing, there are many benefits - here are a few that you need to be aware of: 

  • Increasing business awareness - keeping a consistent relation with your audience to ensure they don’t forget about you. 
  • An increase in your viewers - the broader you tend to aim, the larger amount of new audiences you should be able to reach. 
  • Simple, less time consuming than print marketing and effective. 
  • Can set restrictions on whether you’d like to advertise globally or locally. 
  • An Increase in engagement with your audience or other businesses. 
  • Advertise any upcoming events, sales or any other updates that would get people to get in touch with you. 

Potential issues of online marketing 

Knowing the benefits is great, however, if you are not aware of the potential issues, then you may blindly fall into any of these without knowing. 

Here are a few that you need to be aware: 

  • Sending out emails with a restriction of amount - spamming can cause you to create a negative reputation, and it could potentially be a downfall for your online marketing. 
  • Getting involved in political issues - as politics is a more personal involvement of many individuals - expressing your feeling towards one side can harm many who do not follow your opinions. 
  • Difficult to understand - keep your messages short and simple that puts the point across. 
  • Ensure that your website is fast, responsive and easy to read - one of the main cause for users to avoid going into your site is due to the loading screen taking longer than usual. 
  • Keeping consistency adding to blogs/posts - one post will not land you a new set of audiences, it's a building process! 
  • Competitors are already doing what you are aiming to do - think of something that has yet to be done (out of the box so to speak), however, it may require time and not everyone is able to do so. 

Ready for the online world? 

Since local and global business are now using online marketing to promote services and products, it's about getting your voice heard in your industry.

There are many ways to get your name out there, from the likes of contacting companies directly within your field, to talking through a form of social media. If you are just starting out, do not worry! You may feel you're behind, but as long as you are aware of how the process works, you’re all set! 

The main points to remember is to make the journey for your audience simple and straightforward, ensuring you have all the required tools needed in order for the marketing to work effectively. As a business, we would always recommend the you have atleast a website, basic social media accounts, newsletters and start being consistent on them. Make sure that the message you send out over the three are all coming from one voice, and that the message is clear. Once you've got these three up and running, we would then look at implementing some of our other services such as SEO and Pay-Per-Click

What we can do for you… 

Interested in finding out more about online marketing? From company rebranding, managing social media and newsletters, it’s something we work with on a daily basis. If you are looking to start marketing online, or you're in need of some advice, get in touch and we’ll see what we can do for you!

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