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6 Tips for Successful UI Design

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6 Tips for Successful UI Design

User interface, or UI, is the juncture where people and computers meet and communicate.

The resultant interaction creates an experience for the user. Making that experience positive is at the heart of UI design.

UI design is becoming increasingly important in the digital landscape. With so many websites and apps jostling for attention, elegant UI design is essential for engaging and satisfying your audience.

Here are six tips for creating beautiful UI that ensures an excellent user experience.


Research your users

To give your users what they want, you need to know who they are. That means close analysis of your website’s demographic and plenty of research.

You need to know what your users need, what their goals are and what stands in the way of them achieving their goals. Only then can you start designing UI that will help them overcome those obstacles.


Define your end goal

Once you know your users, you can define exactly what it is they want to achieve when they visit your website.

Do they need information? Do they want to be entertained? Are they looking to purchase a product?

The more specific you can be about your end goal the better. Once you’ve defined a goal, everything else you do should centre around making that goal easy for users to reach.


Prioritise intuitive navigation

Users shouldn’t have to think about how to find their way around your website - it should be immediately obvious. The longer a user has to spend figuring out what to do, the more likely it is they’ll leave.

Navigational tools like menus and sidebars should be easy to see and use. Calls-to-action and links should be clearly worded, so users know where they’ll end up if they click on them.

Navigational features should be consistent throughout your website. After users have seen a feature once, they’ll understand how to interact with it when they see it again.


Simplify decision-making

Hick’s law states that the more choices someone has, the longer they’ll take to come to a decision.

This principle can be applied to almost every aspect of web design - from navigation menus to content feeds.

The simpler the design, the easier it will be for users to make the decisions you want them to make - and the more satisfying their experience will be.


Carefully consider placement and size

Fitts’ Law, another oft-touted web design principle, says that the time required to reach a target is a function of the ratio between the distance to the target and its size.

Put simply, the closer and/or bigger an element is, the quicker you can reach it with your cursor or finger. This has all sorts of implications for UI design.

Buttons, links and icons should be easy to see and click. The most important targets should be the biggest and most prominent.

When placing elements, think about the way users will navigate your site. For example, a website that scrolls vertically will require different placement to one that scrolls horizontally.


Offer instant feedback

When we interact with something, we expect a response. When we speak to someone, they reply. We don’t like to be ignored.

The same principle applies to UI design. Your website shouldn’t ignore its users - they shouldn’t be left wondering whether a page is loading or if their enquiry has been sent.

Loading animations, buttons that move when pressed and error messages are all ways you can keep users in the loop about what’s going on.


The key to successful UI design is to always put the user first

Once you know who your users are, you can tailor every aspect of your design towards helping them achieve their goals and giving them a positive experience.


Web Design

Once you know who your users are, you can tailor every aspect of your design towards helping them achieve their goals and giving them a positive experience.

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